In a medium bowl, combine hoisin sauce, honey, soy sauce, five-spice powder, minced garlic, rice vinegar, and optional red food coloring. Whisk until smooth.

Place chicken in a resealable bag or shallow dish and pour marinade over it. Seal and refrigerate for at least 1 hour, preferably overnight.

Preheat your oven to 400°F (200°C) or grill for medium-high heat about 15 minutes before cooking.

Remove chicken from marinade and place on greased baking sheet or grill. Reserve some marinade for basting. Cook for 25-30 minutes until internal temperature reaches 165°F (74°C).

Baste chicken with reserved marinade halfway through cooking for enhanced flavor.

Once cooked, let the chicken rest for about 5 minutes. Slice and serve warm with jasmine rice or sautéed vegetables.