Preheat your oven to 200°F (95°C). Whisk together flour, yeast, and salt. Heat milk, sugar, and butter until warm, stir into dry ingredients.

Add the egg to the dough mixture and mix until you form a sticky dough. Gradually add more flour until elastic and tacky, about 5 minutes of kneading.

Cover with plastic wrap and let dough rest in a warm place for 10-20 minutes.

Combine soft butter, brown sugar, cinnamon, and salt in a bowl to make the filling.

Roll out the dough into an 18×12 inch rectangle and spread the filling evenly, leaving a border.

Cut rolled dough into 12 equal pieces and place cut side up in a lined baking pan.

For same-day baking, let rolls rise in turned-off oven for 30 minutes. If prepared a night before, refrigerate overnight.

Preheat oven to 350°F (175°C) and bake rolls for 26-30 minutes or until golden brown.

Make the cream cheese frosting by mixing cream cheese, butter, powdered sugar, and cream until smooth.